Techno Artist Of The Week [AOTW09] – Anja Schneider

Techno Artist Of The Week [AOTW09] – Anja Schneider

Anja Schneider is a DJ, producer, radio broadcaster, label boss, tireless creative force and mentor, renowned as one of the hardest working figures within the industry. With a new imprint Sous Music and a critically acclaimed new techno and house album ‘SoMe’ highlighting a typically inspired past 12 months, she hits 2018 entrenched as one of electronic music’s most vital artists.

Schneider made her most decisive career move during the summer of 2017 when she announced she’d be closing a long and very successful chapter of her life by stepping away from mobilee, the iconic label she founded in 2005.

In its place, sprouted Sous Music, a deeply personal project named after Schneider’s mother, that allowed her the creative freedom and day-to-day ‘in the trenches’ connection with music after 12 years at the helm of mobilee where she grew the label, agency and collective into one of the most influential brands in underground electronic music. 

What would follow was a superb nine-track album ‘SoMe’ in November, that oozed timeless class. DJ Mag crowned it Album of the Month and Mixmag proclaimed it to be ‘a seamless, soulful blend of underground house and techno.’

techno

Rounding out a year of change in 2017, was Schneider’s move to the prime-time Friday night slot at major Berlin broadcaster Radio Eins, with a new weekly show ‘Club Room’. The switch occurred after 17 years with Fritz Radio, where her program ‘Dance Under the Blue Moon’ was responsible for introducing a generation of Berliners to electronic music. Additionally, her radio work extends to weekly shows in France and Belgium on the Radio FG network, reinforcing her status as one of the most astute tastemakers in electronic music.  

Over the course of her career, Schneider’s ear for uncovering the ‘next crop’ of outstanding talent has been one of the hallmarks of her influence. She’s well known for giving an early platform to the likes of Maya Jane Coles, Solomun and Nicole Moudaber (on mobilee and its sub label Leena Music), long before they became the household DJ names they are today. 

It’s this spirit that lives strong for the woman affectionately (and accurately!) dubbed ‘the perpetual motion machine’ as she constantly strives to discover, create and share this passion through Sous Music, her radio shows and the constant gigging that sees her zig zag across the techno world each week. 

http://anjaschneider.com

http://sous-music.com

SOUS Music

After her album SoMe was released to critical acclaim last November, Anja Schneiderhas kept on creating. The first EP release on new imprint Sous Music is a pounding transcendental techno work, made for 4am raving.

2017 was a watershed year for Anja Schneider; the end of a long successful chapter at mobilee and the beginning of an exciting new era with the launch of Sous. The pivotal change has brought renewed freedom and vigor to the Berlinartist’s creative output. So much so that a new EP‘ Prosperity’, has followed straight after, as Schneider continues her inspired streak of form.

Those expecting a thematic follow on from‘ SoMe’, may be surprised, however. The title track is her grittiest production in years, a trippy techno weapon propelled by a hypnotic vocal and stripped back drum work that’s been highlighting the artist’s sets in recent times.

It’s accompaniment‘ Signs’, is deeper and groovier, as Schneider channels Chicago house in her own trademark style – equal parts cheeky and moody.

What comes next for Sous Music? Schneider says it’s an infinite field of possibilities: “My main focus is expressing myself creatively based on my mood at the time. Don’t be surprised if there is a surprise or two coming up,” she says.

Links:
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[1] http://www.claredickinspr.com/
[2] http://www.facebook.com/realadambeyer
[3] http://www.facebook.com/anjaschneider
[4] http://www.facebook.com/djannabr
[5] http://www.facebook.com/drumcoderecords
[6] http://www.facebook.com/jameszabiela/
[7] http://www.facebook.com/MarcelFengler
[8] http://www.facebook.com/matthiasmeyermusic
[9] http://www.facebook.com/richnxt
[10] https://technoscene.eu/

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